The Learning Experience, a chain of early childhood through kindergarten education and child care centers, is expanding its presence in Connecticut with a new location in Wilton this spring, Enfield and Avon by the end of the year and to Danbury and Vernon in 2023.
The company’s origins date back to May 1980, when Michael Weissman opened his first daycare center in Boca Raton, Florida. Today, The Learning Experience has 337 locations across the country – including Fairfield County locations in Fairfield, Newtown, Stamford and Trumbull – and further expansion and franchise opportunities are being explored.
“We believe we’ll gain market share because we’re offering something unique and different that’s nothing like what parents have access to right now,” said Brand Manager Brad Wahl. The Learning Experience, about the company’s expansion into Connecticut. “But in addition, we are seeing strong growth in the areas of families with young children. There is an underserved population right now that needs our services.
According to Wahl, the company’s exclusive curriculum is built around a growing roster of cheerful animal mascots who serve as guides alongside teachers for each subject.
“It’s about creating this happy environment, and the word happiness is really big for us,” Wahl explained. “Always been, always will be. We are creating an environment where children rush to our schools because they know that during the day they go on trips with Bubbles and meet more and more Bubbles friends.
Among the 90 animal mascots are Bubbles, a blue elephant, which is the franchise’s flagship mascot. Wahl said that while other franchises have proprietary programs, only The Learning Experience has characters related to each individual subject. They include Flexi the flamingo and Miss Chievous the monkey for fitness lessons, Leonstein the lion for science subjects, Gibby the gibbon for teaching sign language and a pair of dogs named Grace and Charity who point out the importance of a philanthropic vision and giving back to the community.
The characters also feature prominently in The Learning Experience’s digital content, which includes an app that parents can use to track progress and additional content to expand learning opportunities at home.
In addition to extensive offerings for children’s education and enrichment, Wahl highlighted the impact each location will have on the communities they are part of.
“Having a positive impact on the communities we serve means creating jobs in our schools,” Wahl said, noting that each site will employ around 30 local staff and certified teachers, “But there is also a inherent need for services to support our school that come from the local community.Additionally, we teach and develop children not only to be smarter, but to be better members of the community. positively on it over time by teaching life lessons that will also have a positive impact on communities.